Clik here to view.
6 Ways to Market Your Business on a Shoestring Budget
Once you've created a marketing plan that identifies what it is you want to sell, how, and to whom, you need to start getting the word out on your business. One question that many start-up companies...
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ROI and Social Media: Getting Started with Social Media Engagement Measurement
Measuring social media engagement can feel like a daunting task. What are you measuring? Which tools can be used? What do these numbers mean? The questions and the options quickly become overwhelming...
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5 Ways to Use Social Media to Establish Yourself as an Expert in Your Field
Having expertise isn’t enough for companies these days. You need to be able to broadcast that experience to your customers and your competition. Doing this will you gain customers and win competition...
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How to Write An Effective Press Release
You wrote the business plan, worked with partners, and built and distributed the product. Now it’s time to get the word out. A traditional PR campaign is a great way to kick off your marketing efforts....
View ArticleClik here to view.
Press Release Distribution Options to Improve Your Media Exposure
Last week, we provided the framework on how to write an effective press release. This week, we’re sharing the various places you can submit your press release for distribution. Over the past few...
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How to Manage Social Media Marketing in 20 Minutes a Day
Often when it comes to online marketing, we can feel overwhelmed. There’s Twitter, blogs, Facebook, LinkedIn, and whatever is the newest thing (Pinterest anyone?) How on earth are you supposed to keep...
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Constructing a Blog Post: Work from the Bottom Up
When I teach blog writing classes, one of the first questions my students always ask is: what's the best way to compose an effective blog post? Anyone here ever read a newspaper, I ask? Well that’s not...
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How to Create an Engaging Facebook Welcome Page for your Software Business
Everyone wants to make a good first impression, right? If you have a brick and mortar building for your business, you want visitors to feel welcomed as soon as they come through the door. The same is...
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3 Twitter Management Tool Options for your Software Business
When you’re using any tool for business, you want to know if you’re getting a good return on your investment. And if you’re using Twitter, you’ll realize that a lot of information is flowing, but you...
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Quick Tips: How to Create Measurable Goals with Social Media
Any investment in your business should be for a specific reason. And each investment of time or money should have specific, measurable, attainable, realistic, and timely (SMART) goals associated with...
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7 Easy Steps to Showcase Your Software Business Using Video Production
Videos are one of the best ways to get (and keep) your audience’s attention. Videos are social, viral, expressive and have a much longer shelf life than a Tweet or Facebook post. YouTube alone gets...
View ArticleClik here to view.
7 Easy Steps to Showcase Your Software Business Using Video Production
Videos are one of the best ways to get (and keep) your audience’s attention. Videos are social, viral, expressive and have a much longer shelf life than a Tweet or Facebook post. YouTube alone gets...
View ArticleClik here to view.
Is Pinterest Useful to Software Businesses?
By now, you've probably heard about Pinterest. It's an online “image” grabbing site that allows users to group images captured (pinned) from websites onto pages which can then be shared with others who...
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Effective B2B Lead Generation Doesn't Sell Your Product
This is a guest post by Susan Fantle. Susan Fantle is a 25+ year veteran marketing copywriter and consultant specializing in online and offline business-to-business marketing. Her firm, The Copy Works,...
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Google+ for Business: Hype or Helpful?
With so many social media options out there, and with more on the horizon every day, it’s a challenge to know whether your business can benefit from any of them or not. Right? Google+ is one of the new...
View ArticleClik here to view.
6 Ways to Market Your Business on a Shoestring Budget
Once you've created a marketing plan that identifies what it is you want to sell, how, and to whom, you need to start getting the word out on your business. One question that many start-up companies...
View ArticleClik here to view.
ROI and Social Media: Getting Started with Social Media Engagement Measurement
Measuring social media engagement can feel like a daunting task. What are you measuring? Which tools can be used? What do these numbers mean? The questions and the options quickly become overwhelming...
View ArticleClik here to view.
5 Ways to Use Social Media to Establish Yourself as an Expert in Your Field
Having expertise isn’t enough for companies these days. You need to be able to broadcast that experience to your customers and your competition. Doing this will you gain customers and win competition...
View ArticleClik here to view.
How to Write An Effective Press Release
You wrote the business plan, worked with partners, and built and distributed the product. Now it’s time to get the word out. A traditional PR campaign is a great way to kick off your marketing efforts....
View ArticleClik here to view.
Press Release Distribution Options to Improve Your Media Exposure
Last week, we provided the framework on how to write an effective press release. This week, we’re sharing the various places you can submit your press release for distribution. Over the past few...
View Article
